Astral Debuts New Casket At NFDA Convention
Designed to meet the needs of today’s market, Astral’s newest casket, Cherish Rose, made its debut at the National Funeral Directors Association Convention October 8 – 10, 2012. This affordable and stylish 20 gauge, gasketed, swing bar casket is available in both orchid and white, and all Astral personalized panels fit the Cherish Rose, offering families an affordable and attractive choice to remember their loved ones.
Astral’s booth featured a wildly popular “living statue”, and as a keepsake, Astral’s sales team handed out personalized photos of visitors taken with the entertainer. Astral staff also had a chance to talk with funeral directors and listen to their concerns about the lingering effects of the economy. “Meeting with funeral directors is one of the best parts of this convention,” said Charlie Shaw, CEO of Astral, the Lynn, Indiana-based manufacturer of 18 and 20 gauge steel and stainless steel caskets. “We keep hearing that the tough economy is forcing families to tighten their belts, and this makes profitability a concern for many funeral directors. Our products allow funeral homes to offer high eye appeal at affordable prices without sacrificing profits.”